First Impressions in Sales- how to leverage them to your advantage

 

 

You never get a second chance to make a first impression. In sales, making a good first impression depends on your likability. Generally speaking, people who have a likable personality enjoy greater success both personally and professionally. If your sales prospect likes you they will be open to answering your questions and engaging in a conversation about their needs and situation. Being perceived as likable happens in an instant.  Therefore, when first meeting prospects it is absolutely critical that you do all that is within your power to make a good first impression.

 

Although everyone is different and not all people like the same thing, there are universal actions that help neutralize bias and attract all sorts of people. First, a smile can go a long way. Sales people should always be aware of their facial expressions and come across as sincere and happy. Giving your prospect your full attention is a must. Good sales people need to be able to shut off everything else that is on their mind and focus their full attention on their prospects. Enthusiasm and confidence are keys to success in any sales meeting. These characteristics sell and attract others. It is important to consistently work on building a winning attitude.

 

There is more to making a good first impression other than your actions. Since first impressions mean everything in sales, why risk losing the attention of your audience with a poorly presented paper or document? Office reports, abstracts, presentations, business proposals etc. all benefit from being presented bound in a good looking cover. There is nothing worse than showing up to a sales meeting with low-quality documents. Your documents are a reflection of you and to make a good first impression on clients it is critical to have professionally bound documents.

 

Coverbind Corporation, the binding efficiency experts, utilizes patented technology and print-shop quality presentation covers to produce professional and perfect-bound results every time. When quality matters most, Coverbind binding equipment and supplies deliver results. Coverbind perfectly bound presentation covers add a professional attitude, while the content of your document speaks for itself.

 

If you focus completely on what is within your control, making a good first impression in sales is very easy. And though you never get a second chance to make a first impression, you possess the capabilities to lay a solid foundation on which to build a profitable relationship with your customer.